Bulk SMS marketing allows you to target your whole database of contacts, a sub-group or even an individual. Personalising your marketing campaign is key to its success. You'll want to send a different text to prospects than to existing customers, for example.

There are currently more than 3 billion smartphone users worldwide and this figure is projected to increase year-on-year. Unsurprisingly, businesses are increasingly using SMS (Short Message Service) messaging as part of their customer service and engagement strategies. SMS marketing allows you to schedule and broadcast customised messages to groups or individual recipients. It’s a great way to capture the attention of your target audience and to encourage an immediate response.

We may not all be on our email 24/7, but many of us are inseparable from our mobile phones. So why should you invest time and money in SMS messaging? Is it right for your business? We’ve put together the top eight benefits of bulk SMS marketing to help you decide.

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